From left, Jay Duplass, Judith Light, Jeffrey Tambor, Gaby
Hoffmann and Amy
Amazon
Launches YouTube-Like Video Service
Starting
this Tuesday, Amazon will launch its own version of YouTube. The streaming
service, called Video Direct, will allow users to upload original or their own licensed
content. The uploaders will have the choice to make it free to everyone,
available to be rented or bought, , offered through a subscription channel, or
available through Amazon Prime (99$ per year).
This
will enable the already huge amazon to broaden its Market, going from a huge
retailer to joining the Multimedia market as a powerhouse. ” Amazon said it will keep 45% of revenue it takes in from ads
appearing during free broadcasts, which matches YouTube’s arrangement. It will
also keep 50% of revenue from channel subscriptions and video purchases or
rentals. For ad-free Prime videos, the company will pay content holders 15
cents for each hour of streamed in the U.S. and 6 cents overseas.”(Bensinger).
Therefore, Amazons expanded market will help the company maximize profits.
http://www.wsj.com/articles/amazon-launches-youtube-like-video-service-1462885204
Amazon is trying to get more customers to join the Prime membership. they are coming up with more ideas to attract customers.
ReplyDeleteDid you know that they have a Student Discount for Prime? Now this, they are really seeking the younger generation. Youtube is still on top currently, I would like to see how amazon does with this.
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