Jakobi Nunn | Marketing 3343 | Dr. Zhang
Original Article - http://www.wsj.com/articles/google-parent-alphabet-forms-new-driverless-car-company-1481650433
With all the recent technological advances in the world of autonomous cars, who needs a drivers license anymore? The race is on between many different companies to create the first fully functional self driving car.
Waymo LLC is the new name for the self driving car division of Alphabet, Google's parent company. The move to create this stand alone company means that autonomous cars will soon be a common thing. Based in Mountain View, California, Waymo LLC plans to partner with car manufactures to provide self driving technology in everyday cars.
- Target Market
- All car drives
- special focus on the elderly and handicapped
- Competitors
- Telsa
- Other car companies
The Difference
The difference between Google's autonomous car technology and that of its competitors is, the removal of all driving aspects of the car. Waymo LLC wants to remove the steering wheel and brake pads making the car fully self functioning.
Purpose
The reason for developing this kind of technology is to create a safer driving environment for all members of society. They believe self-driving cars will help prevent traffic, reduce crashes caused my distracted driving, and create greater mobility for those who aren't able to drive for themselves.
Personally I believe autonomous cars are a great idea. The thought of being able to continue to get ready for worker/school while in the car and not have to worry about getting distracted would save a lot of time and even possible save lives.
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