The state of Georgia is now being considered as a very profitable opportunity for the world's largest casino corporations.
This
interesting article comments that casino corporations have been looking for new
markets in the country and Georgia is being considered as a very profitable
opportunity. However, the state’s constitution bans gambling and Evangelical
Christian groups such as the Georgia Faith or the Freedom Coalition still
resist to such proposals. Seven of the world’s largest casino corporations have
hired more than 50 lobbyists to press their case and allow casinos in the state.
Actually, Georgia is the eighth-most populous state in the U.S. and such large
numbers of people could turn these tentative proposals into very successful and
lucrative casinos. Additionally, the story points out that the idea is gaining momentum
as recent polls demonstrate that around 57% of voters registered in the state would
support full-service gambling.
Relevance
to Marketing:
The
marketing concept indicates that all individuals should work together to
accomplish a business goal and the article is a very good example of this idea as
the world’s largest casino corporations have been pushing hard against state
legislators to allow full-service gambling in a state where such activities are
banned. It is also important to say that customer satisfaction guides a whole
organization and Georgia’s recent polls demonstrate that the majority of its inhabitants
would be in favor of legalizing casino establishments. When talking about the
target market, casino corporations will focus on gambling supporters living the
state of Georgia if the activity is legalized. Furthermore, fewer casino
corporations still exist as gambling has been prohibited in many different
states around the U.S. creating less but really strong competitors fighting for
the same markets.
Application
to Other Businesses:
There are many different business activities outlawed or restricted
in states around the country, including gun selling. However, this article is a
very good precedent for other types of businesses going through the same
situation as it shows how influential corporations can persuade lawmakers and
voters into legalizing such practices.
Name: Javier León
Class: MKTG 3343
Article: Casino Companies Seek
Foothold in Georgia, the U.S.’s Last Big Untapped Gambling Market
Link
to WSJ Website: https://www.wsj.com/articles/casino-companies-seek-foothold-in-georgia-the-u-s-s-last-big-untapped-gambling-market-1487845809
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