Smart TV companies and streaming services such as Hulu and Netflix are starting to target certain audiences. Companies such as Viacom and Discovery Communications will start streaming ads over their services to targeted demographics of certain class levels. For example a family with children will have advertisments for minivans and baby food. They will also target audiences based on what watch people watch, for example a household who watches a lot of sports will have targeted ads for sports equipment. Many people are questioning the ethical practices behind this type of marketing, in my opinion as long as it does not interfere with viewer's privacy rights.
https://www.wsj.com/articles/advertising-on-streaming-tv-devices-is-about-to-get-more-targeted-1488193202
I agree with you that about not infringing on viewer's privacy rights. I also think that this type of marketing will prove to be not only useful to the companies using them but their target audience, as they would be receiving relevant information/ads to things that they might actually subscribe to or buy within reason.
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