Herbal Supplement Has Some New Yorkers Talking, Instead of Coughing

A bottle of Nin Jiom Pei Pa Koa

In the midst of flu season, New Yorkers discovered a "secret" new medicine to remedy their coughing symptoms. Nin Jiom Pei Pa Koa is a herbal supplement originally produced and developed in China, and sold in New York's local Chinese markets for $7. Supposedly, this medicine heals the cough symptoms in a matter of minutes, and New Yorkers spread the rumors. Pei Pa Koa is currently being sold off-market for around $70, an enormous increase from its original price. 

Applied to marketing concepts, it is important to notice some of the weaknesses and threats if one were to produce a SWOT analysis. This product will have the consistent threat of major drug producers as its competitors. Furthermore, federal and state regulations can compromise the selling of Pei Pa Koa.

Different business can apply the "underground" marketing strategy to their products. Several cultures from Africa, Latin America, and Asia also have different types of herbal supplements, which could introduce a new trend in the medicine industry. 


Vinicius R Ferreira

https://www.wsj.com/articles/herbal-supplement-has-some-new-yorkers-talking-instead-of-coughing-1519316304