How the Hallmark Channel became a Christmas Movie Machine
https://www.wsj.com/articles/how-the-hallmark-channel-conjures-up-christmas-1510158248
Winter time is shown by baking cookies, spending time friends and family, and Hallmark movies! Hallmark is one of the biggest channel for Christmas movies during the winter season. With the same ingredients for a traditional holiday movie, snow, christmas trees and romance, Hallmark movies are filmed based on the same traditional ideas but each have a different story line. In order for them to be out by winter time, Hallmark movies are filmed in the summer and though you don't see it, the actors are sweating through their clothes!
Recently, Hallmark's target audience more than doubled in the past month. Since the Hallmark channel focuses on different seasons and produces movies for the seasons, the overall growth has been a positive impact for the channel. Though they are increasing in their watch audience, Hallmark has the challenge of trying to make sure that movies are not the same since they are about the same holiday.
Hallmark has realized that though they are doing well, they can reach a bigger target audience once they incorporate actors of different races. They have taken to the market strategy of employing other actors besides just white ones such as, Carlos and Alexa Pena Vega who are Hispanic. Once they incorporate other races in their movies, their target audience may increase even more than it already has.
https://www.wsj.com/articles/how-the-hallmark-channel-conjures-up-christmas-1510158248
Recently, Hallmark's target audience more than doubled in the past month. Since the Hallmark channel focuses on different seasons and produces movies for the seasons, the overall growth has been a positive impact for the channel. Though they are increasing in their watch audience, Hallmark has the challenge of trying to make sure that movies are not the same since they are about the same holiday.
Hallmark has realized that though they are doing well, they can reach a bigger target audience once they incorporate actors of different races. They have taken to the market strategy of employing other actors besides just white ones such as, Carlos and Alexa Pena Vega who are Hispanic. Once they incorporate other races in their movies, their target audience may increase even more than it already has.
No comments:
Post a Comment