Apple is Hoping to Take a Bigger Byte of the Market

Apple is Hoping to Take a Bigger Byte of the Market

Apple is attempting to better compete in the market by better changing their product line to better serve the needs of both private and corporate consumers.  They are particularly interested in increasing their market share to business customers and have recently partnered with International Business Machines Corporation (IBM) and Cisco Systems to better innovate their product line, both in computers and personal communication/entertainment devices. But why?  The answer is simple: money. Their chief competitor, Microsoft Corporation, is averaging $52 billion per year in corporate revenue while Apple is “only” averaging $25 billion.  Apple has never been content with coming in second to Microsoft and has therefore emphasized, both in their marketing and corporate messages, the unique differences and benefits of each product to its competitor.

How does this directly relate to our study of marketing?  Again, the answer is simple: profit, making money.  Apple is therefore expanding their target market with a deliberate, structured multiple market approach.

http://www.wsj.com/articles/apples-business-related-revenue-hits-25-billion-1443548280