WSJ Analysis is an important element in the course, which helps you relate the fundamental constructs to current events in the real world and gain insights in the future trend of the industry. EVERY student is expected to come to EVERY CLASS prepared to discuss at least one article from the Wall Street Journal.Students will be randomly selected to present WSJ each day when we meet in class.
Your blog should be written as a mini-case analysis and must include the following information: the title of the article, link to WSJ website, time published, at least one image or video, and your own analysis of the article. Proper analysis requires that you summarize the article in an organized way (i.e. don’t copy it or give just minimal information) and explain your interest in the topic, relevance to this class, application of marketing constructs, and implications to other businesses, etc. PLEASE focus on the application to materials we have studied and explain how you believe the topic will fit something we will be studying in marketing management theory. Instant feedback will be given in class during WSJ discussions.
You must post at least one comment on a blog posted by class members within the following week. Note that your comments reflect your participation online and will gain participation points. This exercise is designed to be beneficial to you professionally, and from a grading perspective. Please take full advantage of this excellent opportunity to learn, to become more professionally polished, and to help your grade.
Check out some examples at http://mba5355.blogspot.com/ and http://mba5320.blogspot.com/
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