Environmental groups criticized
Coca Cola, so they temporarily shut down a plant is Kaladera India. This was a
decade long situation that was ignored since the plant was created in 2000, but
Coca Cola addressed the issue as it started to get publicity, all thanks to
modern day internet and social media. The accusations about Coca Cola using
almost all the natural water supply that the farmers needed to grow crops to
sustain the food supply for their households and their community; however, coca
cola denied there was any scientific data to prove they’re depleting the
natural resource in the area, which is water, but it stirred an emotional
situation as they were accused, since water is the second most vital necessity
for survival after air.
As these
allegations gained publicity, Coca cola pledged to reimburse the planet, but
specifically Kaladera India first in this case. They came up with new
technology to clean the water supply, build damns to prevent water from running
away during flood seasons, and better ways to use less water for rinsing their
bottles during processing. Coca Cola also implemented policies to help sustain
water in Kaladera, such as automatically shutting down bottling facilities if a
community is in drought; they advised large corporations to do the same.
All of Coca
Cola’s responses to the situation are acts of social responsibility; however,
they did not disclose much about the "air" technology they claimed is their
alternate method of cleaning bottles instead of using water. Air is not a
natural sterilizer. As of September 2016, They claimed they reached their 100%
water saving goal when they gave back 336 billion liters of water, but it was
technically their policies that saved consumption of the mentioned amount, not
necessarily giving back the water that was already there.
http://www.wsj.com/articles/coca-cola-closes-plant-in-india-1455122537
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