Cup Noodles Reinventing Itself

Good news for all you instant noodle lovers! Cup Noodles just announce its decision to cut down on the sodium content and removing its artificial flavors from its instant ramen, by replacing them with ingredients such as paprika and lime. But don’t worry! while the ingredients may have changed a bit, Nissan Foods has worked hard in order for us, instant noodle lovers, to benefit from its new refine recipe without having to sacrifice the taste of its delicacy or suffer from its rising prices. 

However, despite its reinvention of the Cup Noodle’s recipe, its instant ramen is still far away from being considered ‘healthy’ as its chicken flavor still contain 45% of the sodium and more than one-third of the saturated fat an adult should eat in a day. So sadly the company haven’t completely gotten to the point of reinventing its instant ramen noodles yet, but it is taking its first step in the right direction since compared to the company’s now 45% sodium its old chicken flavor contained a whooping 60% of the daily recommended sodium intake. As an instant noodle lover myself and on a budget college student, I sometimes rely on Cup Noodles for its quick, convenient, and affordability. So when I heard that the company was going to give its best effort in making its brand more healthy, I was all for it. 

The company's decision to change its marketing concept was made in response to the consumers demand for better quality of food and the society ever growing push towards health and wellness trends. By defining its marketing strategy and target marketing to college students and low income families, the company hopes to give its' product a more positive light by making it healthier.    

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