Apple
is quickly approaching its ten years of the Iphone generation, therefore consumers
are expecting big and exciting changes to the Iphone. They recently had slow
sales with the release of the Iphone 7 due to the design being similar to the
Iphone 6. Apple has fallen behind on their technology compared to Samsung who
has developed new appearances and advancements to their cellular devices. Apple's
Iphone would be switching from their traditional LCD screen to an OLED screen
that curves similar to the ones that some Samsung phones already feature.
Apple
tried to partner with other manufactures to get the OLED screens, but no other
companies are capable of producing screens like Samsung is. Furthermore, people
are more accustomed to the OLED screens from Samsung than from any other brand,
so this would help drive sales.
Due to
the Iphone being released with different features and being an anniversary
phone, it is expected to increase sales and share price. The Iphone would also
face new changes with its charging port and home button. Apple and other
companies have stated that it has been difficult to bring changes to phones that
would motivate consumers to change their phones frequently not only from their
competition but also from past products.
Veronica Sanchez
MKTG 3343