This past Monday Apple was expected to reveal several new services, and many analysts are speculating that it will positively boost Apple's bottom line. According to the article, the stock has already increased 24% since the beginning of 2019. One of the services includes a feature on AppleTV that will allow the user to bundle other streaming services. It also plans to reveal original Apple shows that they have been financially backing.
This applies to our class, because Apple is constantly coming up with new ways to expand its service revenue. According to the article, iPhone sales are becoming stagnant and are expected to decrease by 12% during 2019. This is why it is important for Apple to do a good job of marketing its new shows and new service products this year. The article states that Apple's service revenues are expected to grow 16% during the year. So if Apple does a good job of marketing these new services, they should more than make up for the decrease in revenue from iPhones.
Nikolos Oakes
Article Title: Apple's Show Needs to Dazzle
Article Link: https://www.wsj.com/articles/apples-show-needs-to-dazzle-11553254201?ns=prod/accounts-wsj
Photo: https://www.apple.com/shop/buy-tv/apple-tv-hd
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