Put a Drone into Your Pocket!

Reason why I have cargo pants Now I know: This is what I bring to my drones reconnaissance aircraft. Mavic Pro is the latest DJI flying camera can be installed with pocket or XL stripe package. It is also suitable for items that are too troublesome as a backpack.

Mavic Pro Magic Thousand $ - Refunds sold or purchased in many places - it is a transformer. It is not much bigger than a brick of fruit cake, it has expanded to part of the most advanced fraud flight technology. I actually tend to take a vacation or magnificent hiking to me.

http://www.wsj.com/articles/dji-mavic-pro-review-a-drone-that-fits-in-your-pocket-and-your-life-1479757619

Using Trucks to Deliver Data! Amazon.

LAS VEGAS In Amazon Web Services, Amazon has built one of the world's most powerful computing networks to deliver more than $ 12 billion in revenue this year.

But the retail giant on Wednesday presented a stunning way to move data from large enterprise customer data centers to public cloud computing operations: through trucks.

The network can only move large amounts of data so quickly. The truck, as it turns out, can move it faster.

http://www.wsj.com/articles/amazon-extends-web-based-artificial-intelligence-1480529802

DraftKings and FanDuel Agree to Merge

Fan Duel and Draft Kings are fantasy sports websites. They offer daily fantasy sports contests in football, baseball, basketball, hockey, soccer, MMA, auto-racing and eSports for real cash prizes. These two companies are major competitors in their respective markets concerning daily fantasy sports. These two are major competitors like Coca Cola and Pepsi. This article tells us that the two competitors have decided to join forces for a better cause.

The two companies feel like they have spent so much time and money on advertisement instead of improving technicalities within their company. The two companies combined spent a little over 500 million dollars last year just on advertisement trying to build their own unique brand. Now that the two companies plan to merge, they will no longer need to spend as much money and time on advertisement. They will use all of that money and time innovating new ideas for their joint company. They will no longer have a major competitor so they can focus on giving the consumer the best product. Both companies have come out saying that they have one vision of where they want the joint company to go but haven't had the chance to invest in it. Saying that they have a lot of ideas, this should lead to great things for the company and the consumer.

This article shows us a whole lot about marketing. First off it shows us how these companies have spent a lot of their efforts on the promotion side of the target market. They no longer have to worry about a major competitor and are now able to focus on the product part of the target market. The joint company can now focus on their opportunities and strengths and not have to worry about weaknesses or threats very much. This move to combine companies will be very beneficial in being able to make money and give the customer a better product.

Can you imagine life without your smartphone?

         Most women in India will never own a cellphone due to their fathers or husbands forbidding it. It's not that smartphones are expensive or unavailable for purchase, but rather they allow new advances in technology that they believe should be reserved for men. Families in India tend to allocate all their assets and resources, even school education, for their sons, since the girls will eventually be married off to another family. One of the largest gender gaps in the world is in India, with only 28% of females owning smartphones. Out of the 30% of female internet users, only 9% of those females know how to do a simple internet search or send an email. On the other side of the world, these tasks are essential to living. As a college student, there's not a day that goes by where I don't use the internet to research a topic or send an email.

       India's largest cellphone brand company, Micromax has been trying to break the gender inequality and target women by creating affordable handsets and local-language operating systems. They are also projecting an increase in sales by promoting the safety of women, so that the men would buy the cell phones that are designed with a panic buttons to alert their family and the police in case a dangerous situation arises. These models are expected to launch in January. Norway's Telenor ASA also has a team that goes door to door in villages selling sim cards at an extremely cheap rate only if bought by a women. The purpose of this is to encourage men to allow their wife or daughters a cell phone, since it is offered for such a cheap amount. Another program called, Helping Women Get Online has been offering free access to the internet, tablets and smartphones through thousands of bicycles that go to several villages in India. They have also been teaching these women simple things they can do online and how to effectively use their resources.
       

    

To read this article click here:

Can you imagine life without your smartphone?

         Most women in India will never own a cellphone due to their fathers or husbands forbidding it. It's not that smartphones are expensive or unavailable for purchase, but rather they allow new advances in technology that they believe should be reserved for men. Families in India tend to allocate all their assets and resources, even school education, for their sons, since the girls will eventually be married off to another family. One of the largest gender gaps in the world is in India, with only 28% of females owning smartphones. Out of the 30% of female internet users, only 9% of those females know how to do a simple internet search or send an email. On the other side of the world, these tasks are essential to living. As a college student, there's not a day that goes by where I don't use the internet to research a topic or send an email.

       India's largest cellphone brand company, Micromax has been trying to break the gender inequality and target women by creating affordable handsets and local-language operating systems. They are also projecting an increase in sales by promoting the safety of women, so that the men would buy the cell phones that are designed with a panic buttons to alert their family and the police in case a dangerous situation arises. These models are expected to launch in January. Norway's Telenor ASA also has a team that goes door to door in villages selling sim cards at an extremely cheap rate only if bought by a women. The purpose of this is to encourage men to allow their wife or daughters a cell phone, since it is offered for such a cheap amount. Another program called, Helping Women Get Online has been offering free access to the internet, tablets and smartphones through thousands of bicycles that go to several villages in India. They have also been teaching these women simple things they can do online and how to effectively use their resources.
       

    

To read this article click here:

Auto Makers Struggle with High-Tech Dashboard Screens

                   Traditional automakers such as Ford, Honda, Volvo, Toyota and General Motors are all struggling to produce and install succesful infotainment screens in their vehicles. The infotainment screens have a purpose to make their vehicle more technologically savvy and more attractive to todays consumer who are more centered around using technology to enhance their lives. The traditional automakers have all introduced these infotainment screens and made them almost a standard in some if not all their vehicles and have seen a substantial amount of softwares crashes and the technology not working how its meant to be.
                   Problems range from the consumers not being able to connect their phones via bluetooth to the infotainment software completely crashing and thus becoming inoperable. In order to combat all these failures, traditional automakers have begun to hire and look for more software developers in order to fix the bugs and create more advanced software that will add new features and make a strong comeback amongst consumers. The traditional automakers plan on making the software so that it can updated in order to constantly add new features  and keep customers satisfied.
                  All these technological bumps that the traditional automakers are facing can be tied to certain marketing concepts that we have learned in class. We can tie it to the product introduction part of the product cycle, where all this new technology is being presented and put into the vehicles but there are many issues along with it.  

Samsung's exploding Smartphones and washing machines.

In an article titled, " U.S. Announces Recall of Samsung Washing Machines," the Wall Street Journal reports that the Consumer Product Safety Commission announced the recall of 2.8 million top loader washing machines.  There were 700 reports of washers blowing themselves apart while in use, and in some cases causing injury consumers.  This recall affects 34 top-loading models that have been sold at various stores throughout the US since 2011, and the company has faced a few lawsuits regarding this issue. The same article also highlights problems with Samsungs galaxy note 7 phone which has been known to spontaneously combust.  The company diagnosed the problem to be a faulty battery that could ignite while in use.

Vox is Launching a Travel Content Site For Chase

PHOTO: VOX MEDIA

Vox is a news site trying to inform the audience about many topics like politics and pop culture. To reach out to their target market, Chase is reaching out to Vox for help to make a travel website, known as "Meridian."

• Why: Chase is asking Vox to create this website because they are late to joining the "task of backing a full-on publication." Due to their expertise in creating creative articles and videos, Vox will create "Meridian" to be more appealing to the customers than Chase could have. 

• What: As time has passed by, the popularity of marketers reaching out to other companies, like Buzzfeed and Vice, to produce their articles and websites has grown. Vox is providing their data, software, and network of customers to Chase by building the travel website. By doing so, Vox is showing that they can provide their services to other companies 

Interesting: Vox creates short informative videos in a creative way that catches the viewers attention. By getting views from their creativity, Vox will create a travel site that is informative but eye catching. When people view the website "Medirdian.net", they will have a fun time learning about different locations like Japan instead of being bored.

Relevance: Marketing is a list of activities to fit the companies objectives while satisfying the customers. Therefore, to make an appealing website, Chase had to reach out to Vox. Vox's marketing strategy includes having enjoyable articles that are easy to read and understand.

Business: If any company would like to create a website that includes imagery and articles, their best move they can make is to reach out to companies like Vox. This will help companies save money from making unappealing websites. Since Vox is helping Chase, Vox is showing other companies that they are expanding their services. Thus, more companies will join the trend of asking companies like Vox and Vice for help on particular projects.

Click on "VOX" to go to the article

By: Mike Sheilds 

Time: Oct. 11, 2016 6:00 am ET

Blogger: Raul I. Chaidez

Time: November 4th

U.S Announces Recall of Samsung Washing Machines.

       

          The U.S product safety officials have announced a major recall on all Samsung produced washing machines in response to various claims that the washing machines can disassemble and even explode during use. There have been a various amount of incidents where consumers have even been injured by the devices. Samsung apparently has been aware of the defects in their devices as early as in the year 2013 but have failed to release a statement or recall until now. The company has finally decided to release the recall and have all owners of their washing machines get in contact with them in order to resolve the issues and to inform the consumers of the risks of continuing to use its product. The Samsung company has offered in house repairs, discounts on a new appliance and even full refunds to all owners of the product in order to resolve the issues and to keep the consumers happy. The major issue the company deals with is trying to keep its customers loyal to the brand.
          This is not the first time the company has issues wit one of its devices, earlier in 2016 the company had issues with its Galaxy note 7 mobile device which were catching on fire and overheating to the point where it would burn its users while sitting in their pockets. The Company had a major recall on all of it suits and tried to save its brand name by offering replacement devices. It soon came to light that even those replacement devices began to catch fire. The company lost a great amount of customers and failed to maintain their loyalty. Now that we include the washing machine scandal into its list of issues, it seems that Samsung will have a hard time bouncing back. The issues that Samsung is facing can be tied to brand loyalty and to the product life sections in the text for they are struggling to maintain its loyal consumers and have faced having to end some its products life cycles in order to save the company from more lawsuits.

The Secret To Hostess’s Comeback: Making the Same Old Twinkies

The new owners of Hostess bring back Twinkies! The revival of the company comes along with the same old fashioned Twinkies and the introduction of deep fried Twinkies and other products to the market. To make a strong comeback, Hostess thought about making Twinkies "healthier" but this idea was soon thrown out due to the fact that in previous times when Hostess tried to change the original formula, consumers complained. Also, many consumers believe that when one wants to eat a Twinkie, they want to fully indulge in the flavor and spongy texture and disregard the fact that they are not healthy. Hostess would like to make Twinkies healthier by removing any artificial colors but keeping the same taste and texture.
This relates to our marketing class because Hostess is looking for innovative ideas so that it can come back strong to the market while still targeting their original target market.
The article mentions that many people, specially moms, are sometimes ashamed to say that they like or allow their children to eat Twinkies simply because they do not want to be judged for enjoying or providing unhealthy food. Yet, Twinkies's sales rise in August and right after the winter holidays -- back to school seasons. This relates to marketing class because it shows that people do feel a social pressure to purchase certain products or they feel shame when purchasing certian products.
Finally, the company will cut back on costs by making the shelf life of its products last twice as long. They will try to achieve this by adding a natural enzyme to the formula that will control moisture content of food.

http://www.wsj.com/articles/give-the-people-what-they-wantmore-twinkies-1478184809?mg=id-wsj