Auto Makers Struggle with High-Tech Dashboard Screens

                   Traditional automakers such as Ford, Honda, Volvo, Toyota and General Motors are all struggling to produce and install succesful infotainment screens in their vehicles. The infotainment screens have a purpose to make their vehicle more technologically savvy and more attractive to todays consumer who are more centered around using technology to enhance their lives. The traditional automakers have all introduced these infotainment screens and made them almost a standard in some if not all their vehicles and have seen a substantial amount of softwares crashes and the technology not working how its meant to be.
                   Problems range from the consumers not being able to connect their phones via bluetooth to the infotainment software completely crashing and thus becoming inoperable. In order to combat all these failures, traditional automakers have begun to hire and look for more software developers in order to fix the bugs and create more advanced software that will add new features and make a strong comeback amongst consumers. The traditional automakers plan on making the software so that it can updated in order to constantly add new features  and keep customers satisfied.
                  All these technological bumps that the traditional automakers are facing can be tied to certain marketing concepts that we have learned in class. We can tie it to the product introduction part of the product cycle, where all this new technology is being presented and put into the vehicles but there are many issues along with it.