PHOTO: VOX MEDIA
Vox is a news site trying to inform the audience about many topics like politics and pop culture. To reach out to their target market, Chase is reaching out to Vox for help to make a travel website, known as "Meridian."
- Why: Chase is asking Vox to create this website because they are late to joining the "task of backing a full-on publication." Due to their expertise in creating creative articles and videos, Vox will create "Meridian" to be more appealing to the customers than Chase could have.
- What: As time has passed by, the popularity of marketers reaching out to other companies, like Buzzfeed and Vice, to produce their articles and websites has grown. Vox is providing their data, software, and network of customers to Chase by building the travel website. By doing so, Vox is showing that they can provide their services to other companies
Relevance: Marketing is a list of activities to fit the companies objectives while satisfying the customers. Therefore, to make an appealing website, Chase had to reach out to Vox. Vox's marketing strategy includes having enjoyable articles that are easy to read and understand.
Business: If any company would like to create a website that includes imagery and articles, their best move they can make is to reach out to companies like Vox. This will help companies save money from making unappealing websites. Since Vox is helping Chase, Vox is showing other companies that they are expanding their services. Thus, more companies will join the trend of asking companies like Vox and Vice for help on particular projects.
Click on "VOX" to go to the article
By: Mike Sheilds
Time: Oct. 11, 2016 6:00 am ET
Blogger: Raul I. Chaidez
Time: November 4th
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