The U.S product safety officials have announced a major recall on all Samsung produced washing machines in response to various claims that the washing machines can disassemble and even explode during use. There have been a various amount of incidents where consumers have even been injured by the devices. Samsung apparently has been aware of the defects in their devices as early as in the year 2013 but have failed to release a statement or recall until now. The company has finally decided to release the recall and have all owners of their washing machines get in contact with them in order to resolve the issues and to inform the consumers of the risks of continuing to use its product. The Samsung company has offered in house repairs, discounts on a new appliance and even full refunds to all owners of the product in order to resolve the issues and to keep the consumers happy. The major issue the company deals with is trying to keep its customers loyal to the brand.
This is not the first time the company has issues wit one of its devices, earlier in 2016 the company had issues with its Galaxy note 7 mobile device which were catching on fire and overheating to the point where it would burn its users while sitting in their pockets. The Company had a major recall on all of it suits and tried to save its brand name by offering replacement devices. It soon came to light that even those replacement devices began to catch fire. The company lost a great amount of customers and failed to maintain their loyalty. Now that we include the washing machine scandal into its list of issues, it seems that Samsung will have a hard time bouncing back. The issues that Samsung is facing can be tied to brand loyalty and to the product life sections in the text for they are struggling to maintain its loyal consumers and have faced having to end some its products life cycles in order to save the company from more lawsuits.
No comments:
Post a Comment