Amazon vs. Small Retailers
As of recently, Amazon Prime has been a go-to customer target with the intention that free shipping is included with the purchase. This has been leading other companies to come up with better shipping situations, where it means bringing down the price and speeding up the shipping process. Amazon Prime includes two days of shipping and handling, and on top of that, shipping is free.
To keep up with Amazons success, FedEx, a shipping competitor, has been developing a new process to help small retailers keep up with Amazons success by creating a goal to reach customer satisfaction and fulfillment. “Amazon handles less than 3% of client orders not placed on the site. Radial, ShipBob and others promise in marketing materials to help smaller retailers meet the higher expectations for shipping set by Amazon.”
Another competitor that has increased the pace of the shipping process is Walmart. They now promise two days of shipping and handling, with shipping fee covered if they spend more than thirty-five dollars. Amazon holds a lead in the e-commerce market, while influencing its customers to switch their regular in person shopping to sitting behind a computer and ordering something to be delivered to your home into your hands in a matter of two days with no cost.
Online shopping ha recently taken a huge impact to the market due to the fact that you can literally buy anything with just a click of a button. Shopping online opens up many choices to choose from for a certain product and list out different price rates, sales or promotions, and even brands. With the continuous deal of free shipping, the future is going to certainly be more advanced and used within the process of online shopping.
Natalie Torres
MKTG 3343
Baskin, Brian. "Amazon's Free Shipping Pushes Small Retailers, Delivery Firms to Compete." The Wall Street Journal. Dow Jones & Company, 08 Apr. 2017. Web. 11 Apr. 2017.
https://www.wsj.com/articles/amazons-free-shipping-pushes-small-retailers-delivery-firms-to-compete-1491649203
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