Wednesday, April 5, 2017

Apple Pay Promised to Make Plastic Obsolete. Then Came Wary Shoppers, Confused Clerks

Apple launched Apple Pay almost two years ago, and people are still hesitant to use it. Credit card transactions have always made people wary of the security. With Apple Pay, people have been less likely to use it because their credit card information is within their phones, and people can easily hack a person’s phone or the information is more vulnerable saved in their phones rather than in their wallets.
Apple hoped that with Apple Pay, it would speed up transactions and replace people carrying wallets. With the launch of using a chip card, transactions have sped up a bit more, and slowed down the significance of using Apple Pay. Apple Pay has also suffered through retailers not using Apple Pay, and the places that do accept Apple Pay, do not train their cashiers to learn how to be familiar with the system, so it makes the transaction complicated for the customer and retailer.  Furthermore, out of all the Apple users, only 13% of them are actually using the Apple Pay feature.

Apple Pay has been adapted faster than other systems, but due to the lack of some retailers not using it, people are hesitant to all together shift to Apple Pay because they would still have to carry some form of payment that is not on their phone. The Vice President said that it doesn’t matter how long it takes to replace cash and debit/credit cards as long as they get there. With customers using Apple Pay, Apple gets a percentage of each transaction, but Apple has to try to get more customers on board, because this will depend on whether banks renew their contracts with Apple.

1 comment:

  1. Personally, I don't have an Apple phone, so I might be a bit biased. But I think that Apple Pay, while it may have its good features of speeding up purchases and whatnot, comes with a lot of potential problems (one of which you mentioned, the ease of your phone being hacked). Knowing that a portion of my payment is going to Apple doesn't sit too well with me. And the fact that, if more and more companies start using/accepting Apple Pay, assuming that the idea catches and then takes off, I feel that Android users would either be forced to switch to Apple or Android would come out with something similar to Apple Pay. All in all, I'm not a fan of the idea.

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