Youtube Subscribers are Forced to Watch Ads

         YouTube subscribers are forced to watch ads even if the viewer records their episode on DVR. In order to receive credit from marketers, they are playing the live commercials with a digital recorder stored in the cloud. This is similar to other TV networks and has an On- Demand option where within at least 24 hours any new episode will be uploaded.
          YouTube made a deal with many TV programmers so that the full episode can be played without being able to skip any ads. It is almost similar to recording a movie or episode on a DVR. YouTube thought it'd be best to try and make future deals with streaming services to offer different channels as well.  
         This is related to marketing because they are finding new opportunities for the company. They collaborate with other companies in order to form better ideas and an interestingly better combination of companies working together in order to be apart of a successful business. Marketers are also more successful by getting the ads played. TV networks are hoping that viewers will start to expect ads during streaming shows.

Link: https://www.wsj.com/articles/youtube-tv-will-force-you-to-watch-ads-on-many-dvrd-shows-1491842805
Sheridan Hopkins