Retail Rivals Amazon and Best Buy Team Up to Sell Smart TVs

Lately many business have been foreclosed due to an increase in web purchases. Now a days people would rather stay at home and make purchases online rather than getting out of bed or making extra runs to the store. This has made many business think of new tactics on how to keep their sales from going down. Best Buy, for example, has teamed up with Amazon. Amazon is one of Americas greatest retail rivals, you can find anything you want for a cheaper price with a 2 day mail delivery. Amazon and Best Buy have already been in business together by selling each others products but they want to increase their sales and expand the market which is why they have teamed up to sell smart TV's. Best buy will exclusively be selling 11 models of Fire TV, made by Toshiba and Insignia, in stores, online and now through Amazon! Not only that but Amazon Alexa products will be in Best Buy stores for you to check out! This can attract people to come and check out both products and decide whether it is something they want, which most likely they will, and buy online if they prefer it. These new TV's will have a voice-capable remote, ran by Alexa,  which can be used to verbally change channels, apps or powering on/off these TV's. 

Talk about strategizing! Keep your friends close and your enemies closer. What better way to boost up your sales than by teaming up with the competition. This is an excellent way to increase the sales in both retail stores. Best buy will now have access to Amazons online customers while Amazon will widen their target market for products that feature Alexa. This is also a good way to see the product in person. I know I am always skeptical when buying things online, especially when it comes to electronics, but with this team up I can physically go check out the products. Even if I purchase the product online and don't like it, it will be easier to return it in stores and get a refund or exchange it rather than wait. It is usually really fast to purchase items but to exchange or return items it always takes forever! 

https://www.wsj.com/articles/retail-rivals-amazon-and-best-buy-team-up-to-sell-smart-tvs-1524045603