Twitter Inc. might become the new way to watch Thursday
Night Football games instead of going out with your friends to a bar or to the
game itself. According to the National Football League, Twitter obtained the
rights to stream 10 of the 16 regular season games even though they offered the
least amount of money.
Twitter will show pregame video coverage of the players, the
entire game, extended live coverage, and a barrage of sports tweets from fans
and the athletes. This is a big step for Twitter as its user growth declined
throughout the past few months. Twitter’s audience is still approximately 800
million, but with this new offer begins they expect it to increase extremely.
With the increasing amount of audience members and
professional athletes tweeting, this will increase the ad usage of Twitter,
which is their primary source of revenue. Twitter will receive 15 advertising
slots to sell during each of the 10 games it is showing. The NFL chose Twitter
because it would create popularity to its sports fans and open up to a broader
audience. Tune in next season via Twitter to the opening football games!
Title: Twitter Gets Deal to Stream NFL’s Thursday Night Games
Author: YOREE KOH and JOE FLINT
Date Published: April 5, 2016
Link: http://www.wsj.com/articles/twitter-gets-deal-to-stream-nfl-thursday-games-1459860568
Picture link: http://icdn2.digitaltrends.com/image/football_field_twitter-1200x0.jpg
Weird that Twitter obtained the rights to stream even though they offered the least amount of money, but it's probably more popular
ReplyDeleteThis would really help football fans such as myself to conveniently watch games without having to find a TV. Twitter will also see an increase in users as most football fans would be attracted to the game streaming feature.
ReplyDelete