The main source of Youtube revenue for both artists and the site itself is its ad revenue. The only way to receive ad revenues is if people watch your ads. But if no one is watching your videos, no one is going to see your ads. The aim of Youtube's newly redesigned app for iPhone and android is to put the videos right in your face and make you keep wanting to watch.
The redesigned home section's main goal is for the viewer to be enticed into watching more videos more frequently. By making the homepage full of videos and recommendations, the consumers are naturally drawn to watch more youtube videos.
As well as a redesigned homepage, there is a new under the hood system for recommendations. The system automatically puts recommended videos on the homepage so that consumers are constantly looking at more and more recommended videos, keeping the consumers there.
This move was in part due to a huge movement for video streaming to mobile devices driving traffic away from youtube. This is a good move from youtube in order to ensure that their product is the number one choice for videos as well as improve the under the hood mechanics to the video service.
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