How To Do ‘Good Fat’ Better

In the article "How To Do ‘Good Fat’ Better" author Jane Black engages the reader by immediately quoting a bold twitter post by Roxane Gay, a writer who seemingly has had an eye opening experience with her yogurt. Gay's statement "FAT-FREE YOGURT is disgusting, an abomination, and I am banning myself from eating it ever again,” obviously sent some resounding shock waves to 4,633 people who liked and responded to the twitter comment. Including someone who compared yogurt as a chalky paste. 


Black explains her argument by rehashing how people's taste in food consumption has changed while the food industry is avidly listening to the health trends of its possible customers. In years past when Americans shied away from fat, the food industry gave them fat-free this and fat-free that. But like any fad, tastes change quickly, what is in today is out tomorrow. Black states that while the fat-free movement was in high gear, the carbohydrate and sugar complementaries where in high gear as well, not making Americans slimmer but making Americans fatter. Black, states a sad reality when she says "Today, nearly 38% of Americans are obese, up from 11% in 1990. And sugar is the new dietary devil".

Black changes her focus on the main topic of what is now making a comeback, fat, you heard right "fat". She explains that in 2016 Time Magazine made a strong statement by stating "Eat Butter" and craze followed branding some fats, like grass-fed fats, olive oil, coconut oil, including avocados as "good" fats.

In the business sector especially for manufactures every change in taste, brings forth new opportunities for possible high profits. Black continues to expand on the new desire and appreciation of tasty foods by customers, resulting in full-fat labels regaining their position back on the product labels. For example she states" Organic giant Stonyfield launched 12 new whole-milk products in 2017 and saw their whole-milk dollar sales grow by double digits over the last several years, while Strauss Creamery, California’s first organic dairy, watched whole-milk Greek yogurt sales jump 20% in 2017". 

Currently, the farm to table trend is on the rise, people are demanding quality over quantity and that is summed up in "taste", (is it delicious?) and most of us know fat is delicious! This brings me to reconcile this article with the Product found in the 4 P's, in marketing, quality means that a product has the ability to satisfy a customer's need or requirements.