“We’re going after the alternative dairy market. Right now there aren’t any real quality products out there in the alternative dairy space.” You're probably wondering what an "alternative dairy" is. Well, it is a new kind of milk being produced by Ripple Foods. A milk without dairy. New foods are coming out that have been modified for consumers different needs. They plan on making healthier food choices and investments. Ripple Foods has managed to grab $13.6 million in funding. This new milk reaches to consumers that the other brands cannot.
This article pertains to marketing by improving the product and target market. Milk, the product is being changed to reach a larger target market. There will be an odd time of acceptance seeing as though this is a new creation. But, it should be in stores soon. These new healthy choices should be good on the market. Ripple Foods has grabbed the attention of food entrepreneurs and venture firms for its development on dairy-free milk, marking the latest in a run of food investments.
- Taylor Forrest
http://blogs.wsj.com/digits/2015/12/11/amid-investor-thirst-ripple-foods-brews-up-dairy-free-milk/?mod=ST1
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