Apple faces a new challenge from a competitor in the Chinese market where they have lost ground.
The Chinese telecom giant Huawei Technologies Co., is launching a new smartphone that it hopes will be one of the top phone makers in China and lift its profile as a premium smartphone producer elsewhere. For the past two and a half years apple has been losing ground in China to domestic competitors such as Huawei.
Apple needs its latest flagship, the iPhone X, to impress Chinese buyers when it officially goes on sale next month. Huawei is betting with its new Mate 10 flagship that consumers will be swayed by a phone that offers similar features to the iPhone X including the full-screen OLED display and artificial-intelligence abilities at a slightly lower price. Huawei officially presented the Mate 10 at an event in Munich on Monday, saying the device will start at 699 euros ($826) in Europe. A higher-end “Mate 10 Pro” will be priced at 799 euros ($942). Prices for China and other markets will be released later. The iPhone X is selling in the U.S. between $999 and $1,149. In China, it is being sold from a base price of 8,388 yuan ($1273).
Apple still holds a commanding position in China’s market for premium smartphones, a segment coveted because it is the most profitable for phone makers.
But Apple still faces pressure on several fronts. Early reports indicate tepid demand in China and elsewhere for the iPhone 8. Those stumbles come at a difficult time for Apple in China. It now sits in fifth place, having lost ground to domestic firms such as Huawei and newer companies like Oppo Electronics Corp. and Vivo. Analysts say those firms have been more responsive to local taste, offering similar technology at lower prices and better integrating Chinese-specific web services, like the social-media platform WeChat.
huawei devices are best when it comes to camera for photography considering the price. just lack of video capturing but now it is good because of the mate 10 leica 3rd gen.
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