GM, Fiat Chrysler Shares Climb As Investors Focus on Companies’ Futures

Branding is about making a promise and keep a promise over and over that consumers will trust you and they become loyal. Many industries that have loyal consumers are already have a well established brand, but in fast paced marketing world with everyday changing environment and influence of life changing innovations it is a challenge to keep up with your own brand. Making a brand might be a short time goal in marketing but maintaining that brand is a continues goal which    can achieved by monitoring the market and make new challenges to opportunities.    This statement might be one of the reason why Wall-street is giving Detroit another chance in a sense to reinvent auto industry after going through some challenging time.  Shares in General Motors Co. GM +2.95% and Fiat Chrysler Automobiles FCAU +5.74%NV rallied Tuesday even as conditions in the core U.S. auto industry soften, the latest sign Wall Street is willing to give Detroit credit for using a string of record profits to reduce debt and sharpen focus on future technology.


Benjamin Nate

https://www.wsj.com/articles/gm-posts-loss-of-nearly-3-billion-1508845759