By Lumar LeBlanc
Last week Toys R Us filled for Bankruptcy protection. The company's sales have been suffering, because of there competition. Millennials have been choosing to shop at competitors stores over the last couple of years. Company's such as Walmart and Amazon Inc., have taken most of Toys R US's customers. Toys R Us has decided to file for bankruptcy protection before the major shopping season. Consumers are estimated to spend 682 billion during the shopping season. The plans that Toys R Us have in place should bring back there customer base.
The marketing plan Toys R Us has in place, contains multiple steps to bring back all the business they once had. The first step was hiring Carla Hassan as Chief Marketing Officer. Within the target market and the four P’s, Hassan is focusing on promotion. In-store marketing and upgrading the virtual app, will drive more sales. With plans of upgrading two major parts of there business,Toys R Us will be far away from bankruptcy.
https://www.wsj.com/articles/yes-toys-r-us-is-still-open-for-business-1509329281
Posted: October 29, 2017 by Suzanne Vranica
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