In case you missed it, Adele's new song "Hello" has been dominating the Billboard music charts for weeks after it's release and still remains #1 on iTunes. The song broke records for the most downloaded song in America and the fastest-selling song in the UK.
So what is it that made this song take the world by storm? Well it wasn't only the fact that Adele had been MIA for three years, although that has a lot to do with it, but it is also because she opted to not offer her new single and album on music streaming websites. That is, until she agreed to make the album available on Pandora, a radio music site that shuffles songs based on the users preferences.
Because of this, Pandora's shares have increased by 5.8% while Apple Music and Spotify are left in the dust. This move has significantly boosted stock for Pandora, but they're not the only ones. Barnes & Noble has had a lot of recent buzz after selling the album in-stores. With only a few places to get the album, Pandora and Barnes & Noble have been very successful after the release of "25." Not only that, but Adele will receive the benefits as well since less people will be streaming the album and more people will be purchasing it. - Alexis Z
I LOVE Adele's music. As a frequent user of pandora i am so excited to be able to listen to her music on there. Pandora will definitely draw in more users.
ReplyDeleteAgreed, Pandora is awesome.
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