Friday, November 6, 2015

Dubai Theme Park to Highlight ‘Titanic’ and Other Fox Films

The Al Ahli Holding Group is making a theme park that revolves around movies and shows like Titanic, Sons of Anarchy and Planet of the Apes from 21st Century Fox. This is in response to a growing middle class in both Asia and the Middle East. The theme park will be one of a possible three Fox themed parks, and will cost upwards of 850 millions dollars. The investment, however, is a mere shadow of the 5.5 billion dollar investment Disney is making in its Shanghai Disneyland Resort. Inspiration for the creation of the theme park also came from the growing popularity of movies and TV shows from western culture in Asia and the Middle East. I think the popularity is largely due to the growth of social media. Oftentimes, I see a meme or a screenshot from a certain show or movie and it will encourage me to watch it, in order to understand the meme more fully.

This pertains to marketing because the theme park has identified a new target market and is catering to the need and wants of that target market. It is satisfying the need of those customers by bringing western entertainment to life. The Dubai location would also make it easier for people in Europe, Russia, and China to pose like Jack and Rose or submerse themselves in other movies or TV shows. Theme parks are really fun. I remember I was devastated when they shut down Astroworld/Waterworld here in Houston and always hoped they would open something else in its place. That of course, never happened and will probably never happened considering it is now a parking lot for the Rodeo. The Dubai theme park is set to open in 2018. 

Date/Time:Nov. 3, 2015 3:24 p.m. ET

1 comment:

  1. That sounds interesting. They should make some money off it.

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