The Al Ahli Holding Group is making
a theme park that revolves around movies and shows like Titanic, Sons of
Anarchy and Planet of the Apes from 21st Century Fox. This is in response to a
growing middle class in both Asia and the Middle East. The theme park will be
one of a possible three Fox themed parks, and will cost upwards of 850 millions
dollars. The investment, however, is a mere shadow of the 5.5 billion dollar
investment Disney is making in its Shanghai Disneyland Resort. Inspiration for
the creation of the theme park also came from the growing popularity of movies
and TV shows from western culture in Asia and the Middle East. I think the
popularity is largely due to the growth of social media. Oftentimes, I see a
meme or a screenshot from a certain show or movie and it will encourage me to
watch it, in order to understand the meme more fully.
This pertains to marketing because the theme park has
identified a new target market and is catering to the need and wants of that
target market. It is satisfying the need of those customers by bringing western
entertainment to life. The Dubai location would also make it easier for people
in Europe, Russia, and China to pose like Jack and Rose or submerse themselves
in other movies or TV shows. Theme parks are really fun. I remember I was
devastated when they shut down Astroworld/Waterworld here in Houston and always
hoped they would open something else in its place. That of course, never
happened and will probably never happened considering it is now a parking lot
for the Rodeo. The Dubai theme park is set to open in 2018.
Date/Time:Nov. 3, 2015 3:24 p.m. ET
That sounds interesting. They should make some money off it.
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