New Diagnostic Tools Emerge in War Against Superbugs
by Denise Roland
Nov. 16, 2015 2:52 p.m. ET
Misdiagnosed patients is much more common then we can imagine and in some cases dangerous. Doctors will provide their patient with the wrong antibiotic because it takes a few days to process their results. So, they come up with their own diagnosis from the symptoms given for an immediate "cure". In 2013 a study uncovered that "in respiratory infections, two thirds of antibiotic prescriptions are unnecessary, according to the same study." So how can we come up with a more efficient way to treat people? Scientist have discovered a more functional method, delivering the results faster. This market is thriving, growing by 7% annually.
This article stood out to me because I've been that one patient who gets prescribed medication which does not help me in any means and I eventually end up taking multiple antibiotics, hoping that eventually i'll be treated. Medication has many negative side effects so it is crucial to eliminate the unnecessary choices. With this new method of receiving results in quicker, the doctor will be able to help anyone on-the-spot with the medication necessary.
While analyzing this article, I believe that it relates to product from the marketing mix. This "new product" targets everyone, providing a more efficient way of treating people and at the same time saving patients money. For the most part, we will only have to purchase that one anti-biotic which should treat effectively according to the diagnosis.
-Ann Meyer
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