Now Featured on Wal-Mart’s Website: Higher Prices

Wal-Mart Stores wants to charge more to buy some products online than in stores. It had raised the prices of many products sold on its U.S.  website, including boxes of Kraft Macaroni & Cheese, Colgate toothbrushes and bags of Purina dog food.  

This move is unusual for Wal-Mart, which has long honed an “everyday low price” message and has worked to keep online prices at least as low as shoppers find in its 4,700 U.S. stores. 

The higher online prices are part of Wal-Mart’s efforts to nudge more customers into stores as well as raise its e-commerce margins by offsetting the cost to ship orders to homes. 

https://www.wsj.com/articles/now-featured-on-wal-marts-website-higher-prices-1510517219