Alana Houck

Amazon, Long Seen as a Threat to Malls, Is Now a Hot Tenant

Amazon is a company that has had great advertisement and marketing which explains their level of success today. Amazon might be a useful tool and best friend to a lot of us, but malls and department stores suffered from the success and popularity of Amazon. This article written by Esther Fung on March 5^th at 5:30 AM talks about how there is now starting to be a better relationship between stores, malls, and Amazon. Amazon is beginning to open physical stores, some pop-up shops in malls, bookstores, etc. this brings back the traditional way of shopping instead of buying everything online. If Amazon can get a large volume of people to visit their stores in malls it could potentially save malls and those stores located around it. Business is about marketing and advertising.  A store could have the highest quality at the lowest prices, but if they do not market and advertise this, it is likely that no one will know about it. This is what differentiates Amazon from stores in the mall. There are many local mall stores that do not even have an active website. People would much rather hop on Amazon.com and get their shopping out of the way in one sitting than to walk into a store not knowing if they are going to find what they need. Amazon putting physical stores inside malls will bring attention to those smaller stores around it, because if people are already at the mall for Amazon, it is likely they will walk around and visit stores around it.

https://www.wsj.com/articles/amazon-long-seen-as-a-threat-to-malls-is-now-a-hot-tenant-11551781801?ns=prod/accounts-wsj