Most of the retail stores have started using internet to compete against online shopping websites, for example: Amazon, OfferUp, and etc. Nowadays people prefer to shop online rather than going to the malls and spend time in lines, and just wasting time on roads. And in this area of business, no one can compete against Amazon. It is the largest online advertising market, which Walmart wants to achieve that level of marketing.
Walmart has started to set up ads, and there people would look for items that they want to purchase by clicking the ads. Instead of going physically, now customers can see the products or even buy them online.
Walmart tried several years ago to move into the online ad market but didn’t make much of dent. Now, after a major push into e-commerce, Chief Executive Doug McMillon is making a renewed effort to build an ad business that can challenge Amazon for more of brands’ marketing budgets.
Personally, I have clicked many ads in YouTube and Instagram based on their advertisement, and made some purchases. Honestly, after all of those purchases, I really like to shop online.
https://www.wsj.com/articles/walmart-joins-amazon-in-chase-for-ad-dollars-11551200400
https://www.wsj.com/articles/walmart-joins-amazon-in-chase-for-ad-dollars-11551200400
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