Lucas Nguyen
Title of Article: The
$2,000 Bendable Phone: Hold ’Em or Fold ’Em?
Time published: March 4,
2019 7:07 a.m. ET
Four C’s:
1.
Company – Samsung
2.
Competitors –
Apple, LG, Google, etc.
3.
Customers – anyone
looking for a smartphone with multiple uses
4.
Context – Bendable
phone offers various tools that can be used in everyday life
S.W.O.T Analysis:
·
Strengths
o A phone that has a screen that is 2x the size of the
regular smartphone
o Multiple applications that can be used on a daily basis
·
Weaknesses
o Price
o Advertising (did not know about phone until doing this
assignment)
o Phone is a little thick
·
Opportunities
o Expanding to new innovations in the cellular market
o Reaching out to new customers rather than the usual
customer
·
Threats
o Apple – iPhone
o Google – Pixel 3
o LG – G8
Four P’s:
1.
Price – very expensive
but sufficient for the type of service you receive
2.
Product –
breakthrough in technological innovations
3.
Place – world-wide
4.
Promotion – could have
more advertisements on television and social media to promote the product
No comments:
Post a Comment