The blog on the Avengers movie, 'Infinity War', goes in depth on the movies budget and the records it is breaking just days after its premiere. The article on the film explained how the new marvel movie has received some of the highest demands that it has ever seen. The film has "set new records for the biggest domestic and global opening of all time this weekend, collecting an estimated $250 million in the U.S. and Canada and totaling $630 million around the world." It has also forced several movie theaters to play the movie at 2 a.m. to meet the demands.
I selected this article because I am interested in how a film can reach this magnitude and which marketing strategies they used. After reading the article I learned that the production company does not spend a whole lot of money on advertising. Marvel and Disney base most of the sales from the film on the string fan base. The truth is that their advertising began in 2008 with the first Iron man movie. Since then the Marvel Universe has began building their army of loyal fans. Even though, they have a solid fan base they still spend some money on commercials.
Me too Jordi. It is amazing how a film can reach such magnitude thanks to a successful marketing campaign 10 years ago.
ReplyDeleteI totally agree, this is a 10 year long marketing campaign. I can't believe we are finally at Infinity Wars and already breaking and setting more records. Even after this movie, a half dozen other movies will come of it.
ReplyDeleteI have not seen the movie, nor have the interest to... but, it is amazing to see the success in this movie. Loyal fans really do stay truly.
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