Disney Launches Digital Subscription Service in Europe

Oct. 21, 2015 

 Disney Co. is going to start offering many of its popular movies / television shows directly to consumers in Europe through DisneyLife, a digital subscription service.

Launching in the United Kingdom in November and other European markets in 2016, DisneyLife will initially feature primarily older content from Disney library of family-friendly TV and movies. Content will include Pixar movies as well as TV shows from the Disney Channel. “DisneyLife is a great example of our strategy to utilize technology to connect with consumers in more direct and compelling ways,” said Disney Chief Executive Robert Iger. Disney said the service will include thousands of Disney Channel shows and hundreds of movies, albums and books.A Disney spokesman said DisneyLife is designed to be a “complementary service” to its existing relationships.The fee for the monthly service will be £9.99 (about $15). It will not include any linear streams of the Disney Channel or other Disney networks.While CBS Corp. has launched a similar service in the United States called “CBS All Access,” a Disney spokesman said there are no current plans for a DisneyLife-like service in the United States………sad day. )-:

Not sure if you guys noticed, but this is actually my second Disney article to blog about. I chose this particular article because I have a slight Disney obsession and I would be the first subscriber if they offered this in the US.

This advancement made by Disney was possible because of technology in the external environment. Made to make Disney lovers happy.

http://www.wsj.com/articles/disney-launches-digital-subscription-service-in-europe-1445449014