More Help for College Men With Depression and Anxiety
Mental health awareness is ever-present in today’s society
and is oftentimes placed at the bottom of the importance totem pole. However
with the increase of anxiety and depression among students, some universities
are taking action.
The article displays the different techniques universities
are initiating to encourage male students to seek counseling if needed and not
be ashamed. As detailed in the article, some male students are not seeking the help
they need because they tend to feel emasculated by going to counseling and are
teased by their friends. The universities are taking an assertive marketing
approach by taking counseling outside of the counseling center by offering
group activities. Group activities include Broga, yoga for bros, and videogames
with a dash of sharing your feelings. By doing this, universities are removing
the negative stigma that comes with counseling and making the idea of going to
counseling less awkward. Typically, men tend to suppress their emotions rather
than express them which can lead to a worsening of mental health .In an attempt
to make counseling more relatable to men, schools are also hiring male
counselors.
This applies to marketing
because it is trying to encourage men to take part in a service that is offered
by the university. Universities have specified what college age men respond to and are
tailoring counseling methods to their benefit. The article also abides by
marketing constructs in that it is promoting mental health and targeting male
students. By lessening the freak out factor of counseling, universities are
also helping the social and cultural environment among students to be more
accepting. Implications to other businesses may include an increase in prescription
drug use, local gym memberships, and church attendance.
Date/Time Published:Sept. 21, 2015 12:25 p.m. ET
Mental health awareness is ever-present in today’s society
and is oftentimes placed at the bottom of the importance totem pole. However
with the increase of anxiety and depression among students, some universities
are taking action.
The article displays the different techniques universities
are initiating to encourage male students to seek counseling if needed and not
be ashamed. As detailed in the article, some male students are not seeking the help
they need because they tend to feel emasculated by going to counseling and are
teased by their friends. The universities are taking an assertive marketing
approach by taking counseling outside of the counseling center by offering
group activities. Group activities include Broga, yoga for bros, and videogames
with a dash of sharing your feelings. By doing this, universities are removing
the negative stigma that comes with counseling and making the idea of going to
counseling less awkward. Typically, men tend to suppress their emotions rather
than express them which can lead to a worsening of mental health .In an attempt
to make counseling more relatable to men, schools are also hiring male
counselors.
This applies to marketing
because it is trying to encourage men to take part in a service that is offered
by the university. Universities have specified what college age men respond to and are
tailoring counseling methods to their benefit. The article also abides by
marketing constructs in that it is promoting mental health and targeting male
students. By lessening the freak out factor of counseling, universities are
also helping the social and cultural environment among students to be more
accepting. Implications to other businesses may include an increase in prescription
drug use, local gym memberships, and church attendance.
This is awesome! Such a great way to reach those who feel like they can't express themselves comfortably. I hope more universities catch on. Thanks for sharing!
ReplyDelete