Polaroid filed a lawsuit November 3, 2015, against GoPro, the leading designer of extreme sports cameras, citing copycat design and patent infringement.
This is not quite a David going up against a Goliath but it could look like one. I, for one, did not even know that Polaroid made sports cameras, The outdated technology company feels they have a case against GoPro, the more cutting edge supergiant in this market. GoPro is known for being the first to develop a camera that extreme athletes can use as they are performing their sport. From trick skiing, to car racing to free climbing and more, the camera captures the action with amazing clarity and both video and still images.
GoPro has proved that they had already filed multiple patents for their products -- indeed, they showed they were working on the HERO4, its latest model well before Polaroid developed their own camera, applied for their own patents, and filed their lawsuit.
Still, the combination of a weaker marketing strategy for the HERO4, a poor launch, and preparing to manage this lawsuit has affected its sales for the new camera and its stock price, which has significantly "plummeted by 60%". I do feel, however, that GoPro in the long run doesn't need to worry...theirs is the industry standard and this is likely to r
http://www.wsj.com/articles/polaroid-maker-sues-gopro-over-tiny-cubical-camera-1446563105
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go gopro
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