On Thursday, Microsoft Corp. launched a major update to its
Xbox video games consoles, the updates including several features such as
backward compatibility for playing older games from Xbox 360 such as “Assassin’s
Creed II”, “Fall out 3” and “Mass effect”. In addition, Xbox users now also
have easier searches for not only movies and TV shows but also services such as
Amazon or Netflix. Xbox One’s operating system was also updated to Windows 10,
allowing Xbox One users the capability of playing games with Windows 10 devices
such as PC, tablets. Chatting with Xbox live members is also a new feature from
Xbox.
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| Xbox One Backward Compatibility -- TechU4ria.com |
The relation of the updates of Xbox One to marketing is that
the Corporation targets at not only hardcore gamers but also who want easy
access to TV shows and movies since customers are becoming less independent
from cable services. These features are competitive advantages that Microsoft
developed to compete with its direct competitors – PlayStation 4 from Sony.
Sony with its PlayStation 4 has also introduced PS now which is an online streaming for games. They have uploaded a library of over 300 games including old time classics from the 90's. You just need to subscribe just like any other service and get access to so many games. Microsoft I believe has to come up with different ideas to catch up with Playstation.
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