As most know Pinterest is an convenient sight that allows you to get many great ideas. Whether it be fashion ideas, home décor idea's, or food recipe's. Printerest recent move is trying to narrow the add focus to match particular interest. They have decided to focus more on attracting dollars from retailers and consumer packaged goods while de-emphasizing on other marketing companies.

In September the company decided that they would no longer hands-on support, for example, consultation from sales executives, to marketers outside the core areas of retail and costumers goods. this does not mean that users can not buy ads on the site, it just means to do so they will have to use self service, web-base interface, or a group of ad tech firms. The article mentions that not focusing are other markets as aggressively is costing them to actually lose money.

"Pinterest has said it is targeting search-advertising budgets over those apportioned for social media. Some industry experts compare the data Pinterest has on its users’ product interests to Google’s ability to discern what users want to buy based on what they search for." Pinterst still offers no where near the same scale as google does when advertiser's purchase ads through a web-based auction. Even so according to Ms. Hofstetter "Pinterest does have a lot of potential."

-Ariel Williams
http://www.wsj.com/articles/pinterest-narrows-ad-focus-to-match-users-interest-1450138860