This article was interesting to me because it affects us more than we think. In the article, it talked about the Coca Cola Co. distributing crates of drinks to certain areas, but there was a parking ban that stopped them from doing so. They had to rethink their distribution strategy to help compensate for this inconvenience. They decided that the shipping trucks would park in certain areas early in the morning to give the delivery motorcycles the crates to deliver to make it more efficient.
This article applies to what we learned because it has to do with the "place" portion of the four P's of marketing. The company decided to go into a different route of getting their product to their customers because of the barriers that they had to overcome. Despite the obstacles of the parking ban, the company still was able to deliver the product to their customers in that area.
http://www.wsj.com/articles/guest-voices-delivery-companies-are-redefining-the-last-mile-in-crowded-cities-1450195757
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