The Worst Day to Buy a Plane Ticket

This article was interesting because everyone likes to go on vacations. Whether they like to go on vacations close to home or far away, people like vacations. The article states that the lowest price possible for most flights is 57 days before the departure date. It is interesting because the closer the departure date is to the date of today, the more expensive it is. It was mentioned that prices of plane tickets tend to be the most expensive on Fridays because many people decide to buy the tickets when they have time, typically at the end of the work week.

This article relates to our class because it goes along with the four P's of marketing. It goes with the portion of promotion. Most airline companies have deals for people that fly frequently, but they also have deals for people that book their flights in advance. The earlier the plane ticket is bought, the cheaper the plane ticket usually is, even for holiday seasons. This is good to know because everyone likes to save money, whether it is money on transportation or money on food.

http://www.wsj.com/articles/the-worst-day-to-buy-a-plane-ticket-1449686730