Twitter plans on beefing up their ads. They want to reach out to the people that they feel don't use it enough. Twitter plans to put adds embedded into there timeline. The plan is to reach and multiply users. "For example, if a visitor is looking at a certain actor’s profile page, Twitter could potentially show a trailer for that actor’s upcoming movie as an ad." Twitter plans to implement these things to urge people to visit the advertisers website. Twitter will begin testing this new option with select advertisers in the U.S., U.K, Japan and Australia. They are aiming at areal time platform to get the attention of a particular person. All that Twitter is doing here is related to marketing. That is why they have completely changed and revamped their marketing strategy. Most of the ads will be video ads, which is smart. They're simple eye catching ads. Once the video starts going it is more likely to catch the attention of Twitter users. Twitter has been a big social media competitor but, the addition if these advertisements should bring in not only more users... but more money.
- Taylor Forrest
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