Amazon Plans to send Alexa to the Office!!
This article from the Wall Street journal, especially stuck out to me. The article explains how Amazon, "wants workers to ask its virtual assistant Alexa to book conference rooms and launch meetings, as the company races against rivals to make the office the next major inroad for voice-recognition devices"(Wall Street Journal) . I personally think that it is crazy to think that a machine will be able to book conference calls and launch meetings. It seems that Amazon has created a very competitive environment by implementing the speed-to-market strategy, as the author explains that, "Amazon has built a wide lead in the field with its popular at-home Echo speaker, which was launched in late 2014. The company is now counting on its new service, dubbed Alexa for Business and available immediately, to spark a surge in voice computing in the workplace"(Wall Street Journal). As we can see, this online retail giant has acquired a very competitive lead against its competitors.
Amazons target market for Alexa, would be people that work in an office. Alexas purpose is to take the physical labor of many daily office routines performed, and replace it with just a voice command. "workers will have the ability to, for example, dim lights, lower blinds and start a project in a conference room by saying, “Alexa, start the meeting.” Workers will also be able to tell a device near a printer to send a notification to refill it with paper"(Wall Street Journal). I feel that this device would work well in our generation as young business men/women enter the office, bringing new technology along with them.
It only seems natural that Amazon would expand its target market to office employees. It would be very convenient to have Alexa order more supplies and then turn right around and play a Christmas playlist. Seems like a great idea in my opinion.
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