Retailers
Fight Back This Christmas
It is
no secret that online shopping has become a major player in retail sales.
Online retail giant Amazon, has forced the rest of the market to adapt to the e-commerce
technological environment. One of the retailers having to face this adjustment
is Best Buy. Something that amazon is not able to do is give the customer a
great physical shopping experience. Because of that, Best Buy has re-invested
in its stores to give the customer a better buying experience. This ranges from
integrating mobile Point Of Sale tablets that allow employees to ring out
customers from anywhere in the store, to enhancing displays that allow
customers to experience to see and demo products that they are thinking about
purchasing.
I personally work for
Best Buy, and have seen how the company has adapted to Amazon’s competition.
Best Buy is now able to offer customer pick up in as little as 1 hour and has
partnered up with third party companies to offer same day delivery, on top of
free shipping for all products during this holiday season. At the store I work
at, I know that bestbuy.com accounted for 45% of our sales on Black Friday, and
a good portion of those sales were televisions that were to be picked up at a
later day. Being forced to adapt to e-commerce technological environment, Best
Buy is now able to offer customers a better in store experience, and is now
able to deliver online orders much quicker, in hopes to take part of the
e-commerce market.
By: Gustavo Ocampo
https://www.wsj.com/articles/how-retailers-can-fight-back-at-christmas-1512037800
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