Wal-mart Stores Inc. has changed its name to Wal-mart Inc. in hopes to appeal to costumers letting them know they are not only a store based retailer. The idea behind the change is to let costumers and investors know that there is a transition coming. Walmart aims to compete with Amazon through online retailing. The company makes 95% of its profits through in-store selling, but lately they have focused less on building more locations, and put their efforts towards growing online.
This is an important rebranding step, and a risky one as well. If this works, Walmart could increase in value, and interest more investors. In contrast, many investors might see it as a high risk move to challenge the online powerhouse; Amazon. It is difficult for such a successful company to mov away from its tradition, but it might be successful if executed correctly.
https://www.wsj.com/articles/wal-mart-doesnt-want-you-to-think-of-it-as-a-store-anymore-1512568803
Really interesting article! Considering shoppers have been transitioning to buying more goods online this should be a profitable move for Wal-mart Inc.
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