Sony Sets Its Own Course

Sony Sets Its Own Course

            Sony Corporation (SNE) expects its highest fiscal-year operating profit in its history and it is not by luck. Sony attributes its profit in part the ‘Fate/Grand Oder’ mobile game, and to its smartphone image sensors that are being used in the iPhone X. The Game & Network Services sector of Sony also positively attributed to its profit with continued solid sales of its PS4; Sony Pictures also produced this year with the theatrical performance of Spider-Man: Homecoming. Lastly, Sony’s Home Entertainment & Sound has also produced with the introduction of high end sound bars and the introduction of it OLED TV.

            As previously stated, Sony producing record profit is not by accident. Sony has silently restructured itself to please its target market. Sony sold off the failing VAIO PC, and has practically ended its smartphone products from the market and has instead chosen to provide its smartphone image sensors to Apple to use in its iPhone X. Doing so, Sony is eliminating itself from going up to direct competition with Apple. With the restructure, Sony redefined its product, target market, and avoided head on competition.

By: Gustavo Ocampo

https://www.wsj.com/articles/sony-profit-tops-expectations-1509433263