By Lumar LeBlanc
Sears as a whole, has been on a decline for the past couple of years. One of there main competitors is Amazon. Situations may come to change thanks to the company's CEO, Edward Lampert. Back in 2005, Lampert decided to merge Sears and Kmart. Ever since the merge, the company's results are still not what they expected. But Edwards has some new ideas brewing. Lampert plans on reshaping the company by, decreasing some assets and borrowing billions. His multiple step plan of buying and selling, should in the end help save the company.
Sears has already identified rival companies such as Amazon. With Lampert's guidance, the company will come to understand the changing market and there competitors. Restructuring the company will require many steps including, upgrades to the products they offer and better promotions to fit there customer base.
https://www.wsj.com/graphics/lampert/
Posted: December 7, 2017, by Merrill Sherman and Theo Francis
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