In Los Angeles, it was another competitive weekend between some of the hottest movies in theatres right now. "A Quiet Place" placed first, brining in $22 million, and Rampage was a close second, bringing in $21 million after this past weekend.
Already, "A Quiet Place" has grossed $132.4 million from North American theatres after just three weeks, while only having a $17 million production budget. It's obvious that every penny spent on this movie was definitely worth it. But, Dwayne Johnson is not letting "A Quiet Place" get all of its glory without any competition. Johnson has repeatedly used social-media accounts to thank his audiences, but to also hype his film. But these star's strategies can only benefit the box office, so they aren't complaining to have some extra advertisement from popular stars.
After "A Quiet Place" and "Rampage," Amy Schumer's "I Feel Pretty" scored third place in the box office, "Super Troopers 2" scored fourth, and the horror film "Truth or Dare" scored fifth.
However, despite the successes of these big film's, the box office's numbers for the year remains down about 2.4% from last year. But, that is expected to change in the coming week because they are expecting to see a huge turnaround with "Avengers: Infinity War." In fact, the film is expected to make more than $200 million in its first weekend in theatres and could have the highest opening of all time.
In this article, the box office is using a S.W.O.T. analysis of their business. They are analyzing what weaknesses they have by comparing their numbers from last year to their numbers from this year. They are analyzing their customers and seeing what they are demanding from the box office to have the match the profit they have made from the previous year. However, the box office has a strategy in place. They are relying on the newest and soon to be hottest action film, "Avengers: Infinity War," to push their numbers beyond anything they have ever had in the past. The office is relying on this movie to pass up numbers that "Star Wars: The Force Awakens" produced, which is currently in first place for having the highest opening of all time. They have a plan for overcoming their weaknesses that this year has brought, and they are hoping that the opening of the newest action film will push their profits over the edge, and their numbers will ultimately surpass their numbers from last year.
Kelsie Walker
https://www.wsj.com/articles/a-quiet-place-sneaks-back-to-top-of-box-office-1524424680
I enjoyed reading the analysis you put together! I am a huge "movie-go'er" myself and love going to all the openings to the big movies. But I have noticed that this year the movies haven't been at the attendance they were in the previous years. The Avengers movie definitely brought revenue to movie theaters all around and even being out for a couple of weeks movie theaters are still selling out this late into the release! I believe that they did find there weakness and this will help them put them back up with there numbers from the past years. Great article analysis Kelsie!
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