Amazon to Start Offering In-Car Deliveries

Amazon is now delivering packages right to your car. 

The company announced on Tuesday that is has joined General Motors and Volvo Cars to start offering in-car deliveries. This deal will expand Amazon's effort to get consumers comfortable with the idea of strangers entering their homes and cars as the company handles more packages. The car service is free for Amazon Prime members who own certain newer GM and Volvo models. 

The new delivery option is part of the Amazon Key program which was launched last year. This system allows the company's delivery drivers to drop off packages inside homes of customers. Amazon said this delivery method will ensure an authorized driver is at the right location with the correct package before the vehicle is remotely unlocked. 

The entire Amazon Key program relies on customers allowing strangers to access their most personal spaces. But unlike with the home, where security cameras can record a delivery person’s entry and exit, there are no easy ways to view a delivery person’s interaction with vehicles and whatever items people store inside them.

This new program is another way Amazon is trying to integrate itself into customer's lives and to control every step in the retail process. Still, it's unclear whether there will be a widespread demand for in-car delivery. While many car companies are equipping vehicles with a growing amount of technology, many owners tend to use only the basics. The use of in-car delivery doesn't seem appealing to many customers.